A leading international English language school, Kapalan, has reached a social media milestone by passing 75,000 fans on their Facebook page. That’s a lot of likes!
The school has seen a strong growth in engagement and the number of fans has rapidly increased since 2010. Just a few short months after reaching the 50,000 fan mark, the company celebrated reaching 75,000 fans this month.
Social media has played a large part in the school’s media mix, especially in 2012 which saw the launch of photo competitions, the Kaplan Journal, and the #KaplanExperience promotion on Instagram, which has created student winners worldwide. Kaplan’s social media team has a lot of activities planned for this year as well, including the Kaplan Talent Awards, which will encourage students from every language school to share their talents and skills with the rest of the world.
A member of their social media team, Ms. Francis, mentioned that they were very happy and grateful to reach 75,000 fans. The school loves speaking to current and prospective students on a daily basis, and so they have worked hard to create a social experience online just for them. The keys are sharing and creating content as well as providing information that they find engaging and useful.
In addition, students taking Kaplan English language courses can discover individual Facebook account for each of their schools and countries in multiple languages, bringing the total number of fans to more than 200,000. Each page aims to engage with students and Kaplan alumni, as well as those who are interested in traveling and learning English. Does your school use social media to communicate with students?